In The News

Streaming Could Lead to Better Ads, Enhanced Experiences

March 12, 2026

Streamers already offer a lighter ad load than linear TV – 4-8 min/hr. vs. 17 min with linear; but according to Parks Associates, 44 percent of consumers still feel there are too many ads.

From the article, "Streaming Could Lead to Better Ads, Enhanced Experiences" by Andy Marken

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About Parks Associates

Streaming Could Lead to Better Ads, Enhanced Experiences

Previously In The News

Roku Remains On Top Of The Streaming Media Market

‘Subscription Fatigue’ Not Slowing OTT Proliferation After All: Research Firm

5% of Broadband Users Likely to Cut the Cord in the Next 12 Months

Home, Where the Smart Is

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