In The News

Streaming Could Lead to Better Ads, Enhanced Experiences

March 12, 2026

Streamers already offer a lighter ad load than linear TV – 4-8 min/hr. vs. 17 min with linear; but according to Parks Associates, 44 percent of consumers still feel there are too many ads.

From the article, "Streaming Could Lead to Better Ads, Enhanced Experiences" by Andy Marken

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About Parks Associates

Streaming Could Lead to Better Ads, Enhanced Experiences

Previously In The News

Amazon is driving more transaction-based revenue for TV networks and studios

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

NAB Puts The Future Focus On OTT In Vegas

Smart home devices are 'valuable' to 75% of those who use them

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