Providing Market Intelligence for 40 Years

In The News

Streamer eyes yardage as 68% of US households watch NFL

The extent of the opportunity for the soon to be announced NFL+ app, which opens the possibility that all games in America’s most popular sport, could be streamed direct-to-consumer, has been revealed by research from Parks Associates.

That said, Parks noted that some fans have been frustrated with the viewing experience in the preseason.

“The NFL+ service included out-of-market preseason games but viewable only on mobile devices," said Parks Associates senior contributing analyst Eric Sorensen. “Now, with the start of the NFL season, many fans are frustrated with local blackouts on the service. An NFL+ subscription does not guarantee access to every game, but Twitter reactions show the NFL must do a better job of informing fans of the extent and limitations of the product.”

From the article, "Streamer eyes yardage as 68% of US households watch NFL." 

Previously In The News

Survey: Is the streaming infrastructure ready for some football?

Sports streaming is more popular than ever. A November Parks Associates report found that more than a third of U.S. internet households (38%) subscribe to at least one sports-specific streaming servic...

AI PCs’ Unmet Promise Dragging Down Adoption

Meanwhile, the road ahead for AI PCs may still be rocky. “With ongoing component shortages expected to drive up the cost of PCs throughout 2026, I don’t see demand for AI PCs improving,” said Kristen...

Samsung Bespoke Fridge is a Pricey Way to Use Gemini AI for Food Tips

“A ‘smart’ fridge often carries a premium price tag, requires regular software updates, and may raise privacy concerns if it tracks your groceries or eating habits,” researcher Dogan Gursoy told the W...

Samsung Tizen tops smart TV OS usage in US, Parks Associates finds

Samsung’s Tizen is the most used smart TV operating system in the US, with 34% of smart TV owners saying it is the platform they use most often, according to new research from Parks Associates. Unv...