Providing market intelligence for more than 35 years

In The News

Streamer eyes yardage as 68% of US households watch NFL

The extent of the opportunity for the soon to be announced NFL+ app, which opens the possibility that all games in America’s most popular sport, could be streamed direct-to-consumer, has been revealed by research from Parks Associates.

That said, Parks noted that some fans have been frustrated with the viewing experience in the preseason.

“The NFL+ service included out-of-market preseason games but viewable only on mobile devices," said Parks Associates senior contributing analyst Eric Sorensen. “Now, with the start of the NFL season, many fans are frustrated with local blackouts on the service. An NFL+ subscription does not guarantee access to every game, but Twitter reactions show the NFL must do a better job of informing fans of the extent and limitations of the product.”

From the article, "Streamer eyes yardage as 68% of US households watch NFL." 

Previously In The News

Close Up On A CEO: Taylor Howatson | LLAKL Week 12

Taylor flew to San Francisco to attend the Connections Conference, known as the premier connected home conference and hosted by Parks Associates, the headline research company for emerging technologie...

Netflix Has Been Secretly Slowing Down Your Videos For The Past Five Years

More than half of all U.S. households with broadband subscribe to Netflix, according to Parks Associates. Competitors such as Amazon video are in a quarter of broadband households and Hulu is in about...

DirecTV Wants To Be Next Online Substitute For Cable

But analysts estimate that Sling has racked up fewer than 1 million subscribers since it launched in February 2015. Vue's numbers are harder to get a handle on, but it's not on the list of top 10 most...

Security Trumps Ease-Of-Use For Smart-Home Consumers As Market Reaches Critical Mass

Conducted through OnePoll, the survey canvassed 1,200 respondents in the US, UK, France, Germany, Italy and Japan on the IoT devices they had in their home and security measures people take (or fail t...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive