Providing Market Intelligence for 40 Years

In The News

Starving for Kitchen Technology

The home builder is making it easy for set up and for ongoing management. In a 2017 Parks Associates report, Smart Kitchens: Intelligent Planning Shopping and Cooking, one-fifth of smart appliances owners had problems during the set up process, and 62% wanted professional help. With that in mind, KB Home plans to provide in-person support services for orientation, and ongoing support for six months.

From the article "Starving for Kitchen Technology" by Jennifer Castenson.

Previously In The News

Apple Needs Netflix and HBO More Than They Need It

According to a survey from Parks Associates, 36% of households subscribe to two or more streaming video services. If Apple provides a convenient way for subscribers to see all of their paid content in...

AT&T Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

Smart household devices may be your biggest security blindspot

New research from Parks Associates shows 41 percent of U.S. homes with wifi plan to purchase a smart appliance or other wifi-connected household device in the next 12 months. The international rese...

Roku Is Taking the Right Steps

Last August, market analysts at Parks Associates found that more than any other streaming media device -- including those from Amazon, Apple, and Google -- Roku was the leading brand and had increased...