Dallas-based marketing research firm Parks Associates has released new mobile research showing 86% of U.S. broadband households now own a smartphone. The smartphone markets in European nations, like in the U.S., have become mature and highly competitive. Among broadband households in Western Europe, 76% in the U.K., 82% in Germany, 78% in France, and 90% in Spain own a smartphone.
From the article "Startup Talk: AT&T Joins Verizon With Announcement Of 5G Network Roadmap, Speeds 100x Faster" by talkbusiness.net
A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...
Research from Parks Associates finds smart speakers inspire strong brand loyalty among owners – 97 per cent of smart speaker households own only one brand in this device category. The research reve...
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According to the latest Market Snapshot: OTT and Pay TV: Partnerships and Competition, from research and consulting firm Parks Associates, which examines competition in the US entertainment marketplac...