Providing Market Intelligence for 40 Years

In The News

Starbucks has the most-used mobile payment app

Retailers and banks have their own mobile payment options. At least one research report from Parks Associates said that shoppers prefer mobile payment apps from retailers, and eMarketer noted that the apps allow merchants to capture valuable data about their users, while tying in loyalty features. Merchants like Walmart, Target and CVS have introduced the digital wallets. Banks that have mobile payment apps include Citibank, Chase and Wells Fargo.

From the article "Starbucks has the most-used mobile payment app" by Dan Alaimo.

Previously In The News

What the CBS Blackout Means for the Future of Streaming

"The question is the degree to which consumers value content other than CBS, and whether CBS will be missing permanently from the AT&T lineup," said Brett Sappington, principal analyst at Parks Associ...

The Future of Entertainment Services Authentication

A leading area of innovation is in adaptive authentication. This technology determines the level of authentication needed for a given interaction with a service. So, each interaction comes with a spec...

Google's Super-Sized Nest Hub Draws Mixed Reviews

Google has included a hardware switch on the unit that shuts off both the camera and microphone. "The ability to shut off both the camera and the microphone will appeal to those who have privacy conc...

Fitness: The Sweet Spot for Smartwatches

In fact, 76 percent of respondents to a recent Parks Associates survey used their smartwatch to track steps. Sixty percent used them as a heart rate monitor, and 53 percent to track calories. Overall,...