Parks Associates, meanwhile, believes the partnership is a good fit in part because more video streaming is happening on smartphones, the arrangement could reduce churn for Sprint, and because Amazon gains a new channel for attracting Prime subs.
According to Parks Associates, 86% of U.S. broadband homes also own a smartphone, and 60% of U.S. homes have at least one OTT video service subscription. About 71% of smartphone owners watch short video clips, and spend 24 minutes, on average, watching them, and 40% watch longer videos – such as TV or movies – at least once per day.
From the article "Sprint Offers Monthly Option For Amazon Prime" by Jeff Baumgartner.
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