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Sprint Offers Monthly Option For Amazon Prime

Parks Associates, meanwhile, believes the partnership is a good fit in part because more video streaming is happening on smartphones, the arrangement could reduce churn for Sprint, and because Amazon gains a new channel for attracting Prime subs.

According to Parks Associates, 86% of U.S. broadband homes also own a smartphone, and 60% of U.S. homes have at least one OTT video service subscription. About 71% of smartphone owners watch short video clips, and spend 24 minutes, on average, watching them, and 40% watch longer videos – such as TV or movies – at least once per day. 

From the article "Sprint Offers Monthly Option For Amazon Prime" by Jeff Baumgartner.

Previously In The News

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Amazon is driving more transaction-based revenue for TV networks and studios

Meanwhile, Amazon’s Fire TV stick, which competes with Apple TV and Roku as one of the top connected TV devices, also continues to gain market share, which has likely helped drive more people to watch...

19% Of US Broadband Households Cancelled An OTT Video Service In 12 Months

Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...

Sling TV: How Many Subscribers Does It Have?

Parks Associates thinks so. The research group this week issued a study showing that Sling has surpassed the one million subscriber mark, becoming the nation's sixth leading subscription streaming ser...

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