In The News

Sprint Offers Monthly Access To Amazon Prime, But At A Higher Rate Than Amazon Charges

March 30, 2016

"The mobile entertainment era is in prime time," said Harry Wang, director of mobility research at Parks Associates in a press release trumpeting the promotion. "With growing adoption of bigger-screen smartphones and LTE-enabled tablets, American consumers are spending more time for entertainment on mobile platforms than ever."

From the article "Sprint Offers Monthly Access To Amazon Prime, But At A Higher Rate Than Amazon Charges" by Colin Gibbs.

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Smart thermostats are tough sell, but ComEd hopes rebates boost interest

A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....

91% of viewers like streaming aggregation, survey says

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Streaming is heading toward a breaking point with consumers

However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it...

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About Parks Associates

Sprint Offers Monthly Access To Amazon Prime, But At A Higher Rate Than Amazon Charges

Previously In The News

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

91% of viewers like streaming aggregation, survey says

Streaming is heading toward a breaking point with consumers

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