In The News

Sprint Offers Monthly Access To Amazon Prime, But At A Higher Rate Than Amazon Charges

March 30, 2016

"The mobile entertainment era is in prime time," said Harry Wang, director of mobility research at Parks Associates in a press release trumpeting the promotion. "With growing adoption of bigger-screen smartphones and LTE-enabled tablets, American consumers are spending more time for entertainment on mobile platforms than ever."

From the article "Sprint Offers Monthly Access To Amazon Prime, But At A Higher Rate Than Amazon Charges" by Colin Gibbs.

Previously In The News

‘Subscription Fatigue’ Not Slowing OTT Proliferation After All: Research Firm

The popular “subscription fatigue” narrative is that consumers have topped out on the number of over-the-top services they’re willing to pay for and are now in pruning mode. But Parks Associates—wh...

Study: Spanish-Speaking Subs More Likely To Pay For TV

“While pay TV penetration has declined among U.S. broadband households, adoption has remained steady among Spanish-preferred and bilingual households over the past few years,” Brett Sappington, Parks...

Roku Remains On Top Of The Streaming Media Market

According to research from Parks Associates from this past May, Roku led all of its competitors in sales from first quarter 2015 to first quarter 2016, with its set-top boxes accounting for 30% of the...

Home, Where the Smart Is

While the home is shaping up to be the battleground, cable operators and other service providers are jostling to position themselves as the aggregation and management point of this emerging class of s...

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About Parks Associates

Sprint Offers Monthly Access To Amazon Prime, But At A Higher Rate Than Amazon Charges

Previously In The News

‘Subscription Fatigue’ Not Slowing OTT Proliferation After All: Research Firm

Study: Spanish-Speaking Subs More Likely To Pay For TV

Roku Remains On Top Of The Streaming Media Market

Home, Where the Smart Is

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