Providing market intelligence for more than 35 years

In The News

Sprint Offers Amazon Prime Sub To Customers Fayette Advocate

"Amazon Prime is another example of the innovative options that Sprint delivers every day to its customers", said Marcelo Claure, Sprint's CEO, in a statement. 

Sprint also said that the Amazon Prime add-on offer will also give its customers the flexibility of trying out the Prime service and terminating its subscription any time they want. 

"The mobile entertainment era is in prime time", said Harry Wang, director-Mobility Research at Dallas-based technology consulting firm Parks Associates. This is useful for people who want a Prime membership for the three months leading up to the Christmas season or if you're going on Spring Break and need to keep the kids entertained. 

From the article "Sprint Offers Amazon Prime Sub To Customers Fayette Advocate" by Gene Daniel.

Previously In The News

Wearables trends reflect growing use of analytics, customized value proposition

Data and user privacy remain top reasons consumers are wary of wearable devices. For instance, a recent Parks Associates report notes that about 35 percent of consumers who responded to a survey say t...

mHealth Looks to Solve the Diabetes Care Management Conundrum

Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...

3 Things an Apple TV Service Should Have to Succeed

With more people looking for alternatives, the market for streaming media players also continues to grow. A recent report from Parks Associates says 31 percent of U.S. broadband households own one of...

Can mHealth Make Chronic Care Patients Care About Their Health?

According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s wo...