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In The News

Sprint Has Teamed Up With Amazon To Allow Subscribers A Chance to Sign Up For Amazon Prime On A Monthly Subscription

According to Parks Associates, 68% of smartphone subscribers stream music daily, 71% of them watch short clips of video, and 40% stream TV shows and movies. Given that 73% of Sprint customers use their phones to listen to music daily, this promotion seems to be quite well targeted.

From the article "Sprint Has Teamed Up With Amazon To Allow Subscribers A Chance to Sign Up For Amazon Prime On A Monthly Subscription" by Hassan Ali.

Previously In The News

Report: Pay-TV Subscriptions to Drop 27% by 2024; Streaming Apps to Pick Up the Slack

Pay-TV services are showing their age as subscribership continues to fall, leading to a projected 76.7 million subscriber decrease by 2024, according to a report by Parks Associates. This drop wou...

Most Broadband Users Still Pay For Television

Fortunately for pay-television providers, Kelling is not alone in what the industry calls “over-the-top” video consumption. According to the market research firm Parks Associates, 81 percent of U.S. h...

PayPal, Starbucks top consumers' mobile payments preferences, study says

Nearly 20 percent of U.S. smartphone users have used a mobile payment app at a retail location, according to new mobile research from Parks Associates. The report, 360 View: Mobility and the App Ec...

Study: 31% Of Broadband Households Have More Than One OTT Subscription

The study forecasts continued industry growth because of consumer willingness to subscribe to multiple OTT services. The report also pointed out that 2016 average OTT spending reached $7.95, an amount...

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