Interestingly, a recent report by Parks Associates has revealed that 68% of smartphone users stream music on a daily basis, while 71% watch short video clips. Meanwhile, roughly 40% of smartphone users stream lengthy video clips like TV shows and movies.
Clearly, with the increasing adoption of larger screened smartphones and LTE-enabled tablets, American consumers are spending more time on mobile platforms for entertainment.
From the article "Sprint (S) Offers Access to Amazon Prime for $10.99 a Month" by www.nasdaq.com
A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...
Smart home devices are supposed to make our lives easier, but if they suddenly stop working without warning, they can end up doing just the opposite. According to new research, more than one in 10 peo...
The latest update of Parks Associates’ OTT Video Market Tracker analyses the launch of NFL+, the OTT subscription service operated by the NFL in the US and the market context for the service, as part...
Parks Associates found that there was little difference when it came to concerns about someone controlling smart products uninvited versus accessing the historical data products generate. In both case...