Providing Market Intelligence for 40 Years

In The News

Sprint (S) Offers Access to Amazon Prime for $10.99 a Month

Interestingly, a recent report by Parks Associates has revealed that 68% of smartphone users stream music on a daily basis, while 71% watch short video clips. Meanwhile, roughly 40% of smartphone users stream lengthy video clips like TV shows and movies.

Clearly, with the increasing adoption of larger screened smartphones and LTE-enabled tablets, American consumers are spending more time on mobile platforms for entertainment. 

From the article "Sprint (S) Offers Access to Amazon Prime for $10.99 a Month" by www.nasdaq.com

Previously In The News

Amazon And Apple: A New Battle For A $500 Billion Market

Apple (NASDAQ:AAPL) and Amazon (NASDAQ:AMZN) are not really true, all-out competitors like Google (NASDAQ:GOOG) (NASDAQ:GOOGL) is with both of them. Apple does not have a general retail operation and...

OTT Video Churn Steady at 19%: Study

Parks Associates attributes a chunk of that OTT churn to consumer experimentation. “These are not free trials but instances where consumers are spending real money to try out new OTT services. One-...

Why Steve Jobs' Grand Vision for a Breakthrough Apple Product Remains Unfulfilled

While the HomePod is new and the actual speaker appears to be of a much higher fidelity than its rivals, it's not a game-changer. "Apple is in a position that they haven't often been in over the pa...

Roku’s Share of Streaming Market Rising, Says Parks Report

As streaming becomes more popular as a way to consume TV programming, Roku is increasing the number of homes in which its devices are used, according to a new report from Parks Associates. In the f...