Providing market intelligence for more than 35 years

In The News

Sprint (S) Offers Access to Amazon Prime for $10.99 a Month

Interestingly, a recent report by Parks Associates has revealed that 68% of smartphone users stream music on a daily basis, while 71% watch short video clips. Meanwhile, roughly 40% of smartphone users stream lengthy video clips like TV shows and movies.

Clearly, with the increasing adoption of larger screened smartphones and LTE-enabled tablets, American consumers are spending more time on mobile platforms for entertainment. 

From the article "Sprint (S) Offers Access to Amazon Prime for $10.99 a Month" by www.nasdaq.com

Previously In The News

Parks Associates: 46% of US internet households are Cord Cutters; 12% Cord Nevers

Parks Associates’ latest research from its Video Services Consumer Insights Dashboard reports 56 million (46%) US internet households are Cord Cutters, which illustrates the dominance of streaming vid...

NextTrip Announces Launch of Compass.TV Apple iOS and Google Android Apps

 Parks Associates' consumer research found 50% of people who consume video on a viewing device (TV, computer, tablet, or phone) watch a free, ad-supported service (FAST) or ad-based video on-demand se...

2024 streaming trends and 2025 outlook: Kent

As 2024 came to an end, the Parks Associates analyst team took a moment to reflect on another transformative year that highlighted the challenges and adaptability of the streaming market. Streaming pl...

Home Entertainment 2025: The Push for Profits

While Netflix sidesteps subscriber growth, the competition remains fixated on scale and sub gains as a means of increasing ad revenue (i.e. marketers), which they now see as a key component in the...