More than a third (38%) of U.S. internet households subscribe to at least one sports-specific streaming service, up from just 4% in 2019, according to a new report from Parks Associates.
Among the other Parks Associates’ findings:
“Sports have become the backbone of live streaming adoption,” Michael Goodman, Parks Associates senior contributing analyst, said in a prepared statement about the sports streaming report.
“The ability to deliver interactive, data-driven, and personalized experiences is changing how audiences connect with their favorite teams and leagues. Our research illustrates the huge potential for new monetization models as engagement deepens across connected screens.”
From the article, "Sports Streaming Jumps in Popularity: Report" by Phil Britt
Parks Associates data shows that 1 in 5 consumers in the US currently own smart home devices with global growth on the rise and residential connected devices will generate approximately 11 million sup...
Several recent studies have shown that security and privacy are top of mind for consumers considering Internet of Things devices for their homes. Parks Associates back in October noted around 40 pe...
The independent home automation hub is fading as a means to a do-it-yourself smart home purchase, Robert Parker, SmartThings senior vice president-engineering, told us after his keynote at the Parks’...
Google's decision to discontinue its three-year-old Nest Secure do-it-yourself security system wasn’t a surprise, given Google’s $450 million investment in security stalwart ADT in August, Parks Assoc...
