Providing market intelligence for more than 35 years

In The News

Speed Beats Price For Broadband Switchers

According to research from Parks Associates, 35% of the U.S. households that switched broadband providers last year did so to get a faster Internet connection. Comparatively, only 18% switched because a competing provider offered a comparable speed for a lower price.

“Overall, faster broadband won out over price by and large,” Brett Sappington, Parks Associates’ director of research, tells Marketing Daily. “Consumers are continually looking to upgrade their broadband, which is why we’re seeing gigabit speeds even though they have no real use for it.” 

From the article "Speed Beats Price For Broadband Switchers" by Aaron Baar.

Previously In The News

What’s in Your Wallet: Should You Get the Apple Credit Card?—Data Sheet

The war for the couch potato. The latest survey of Internet video boxes found Roku in command, with 39% of the market, and Amazon in second, with 30%. That left Apple and Google fighting over a shrink...

How People Are Using Smartwatches to Lose Weight and Stay Healthy

The most popular category of applications used on smartwatches are health and fitness-related, according to a survey by research firm Parks Associates. More than three out of four heads of U.S. hou...

Privacy, Civil Rights Groups Press Amazon’s Ring to End Its Local Police Partnerships

It wasn't long ago that you could walk down the street without being video recorded by someone's doorbell. Not anymore. Now, as the popularity of the home security devices surge—more than 3 million U....

Wall Street isn’t sure Roku can lead cord cutters to the promised land

One of the secrets of Roku's success has been its expansion beyond its roots as a set top box maker (a term the company tries to avoid). To do this, Roku CEO Anthony Wood built a loyal customer follow...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive