Providing market intelligence for more than 35 years

In The News

Sorry Apple, smartwatch buyers are still shopping on a budget

One in ten US broadband households plan to buy a smartwatch in 2015, however, 84 per cent of them won’t spend over $250 on the device, according to recent wearable research.

The survey, from Parks Associates, suggests that the price point of $100 (£65) to $250 (£160) is roughly equivalent to a high-end fitness tracker.

In addition, the study reveals that those who are willing to spend more than $500 (£320) on a smartwatch will only buy one if it works without a smartphone.

This is bad news for Apple as it means that not everyone will likely to purchase an Apple Watch, because of its current tethered setup and most especially because of its price tag. which begins at $349 (£225)

From the article "Sorry Apple, smartwatch buyers are still shopping on a budget."

Previously In The News

FALSE ALARM REDUCTION IS MAJOR GOAL FOR SECURITY DEVICE MANUFACTURERS, REPORT SAYS

NEW PARKS ASSOCIATES WHITEPAPER ADDRESSES SECURITY SYSTEM INNOVATIONS ENABLED BY SMART HOME CONNECTIVITY. Parks Associates, an internationally recognized market research and consulting company, has...

Research: Residential Security Demand & Preferences for New Alerts

Parks Associates research reveals that most owners report experiencing a false alarm in the past 12 months. Parks Associates research reports that siren, phone call, and in-app alerts are the most...

Parks Finds 71 Percent of Broadband Households With Wi-Fi or Apple AirPort

There are 30 percent more computing devices, as well as 45 percent more connected devices, on average in U.S. broadband households with Wi-Fi access as compared to those without it, according to new m...

Parks Finds Smartwatch Adoption in 14% of U.S. Broadband Households

Smartwatches are increasingly popular while tablets may have peaked, according to research from Parks Associates. The “360 View: Mobility & The App Economy” report found that smartwatch adoption reach...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive