Providing Market Intelligence for 40 Years

In The News

Sorry Apple, smartwatch buyers are still shopping on a budget

One in ten US broadband households plan to buy a smartwatch in 2015, however, 84 per cent of them won’t spend over $250 on the device, according to recent wearable research.

The survey, from Parks Associates, suggests that the price point of $100 (£65) to $250 (£160) is roughly equivalent to a high-end fitness tracker.

In addition, the study reveals that those who are willing to spend more than $500 (£320) on a smartwatch will only buy one if it works without a smartphone.

This is bad news for Apple as it means that not everyone will likely to purchase an Apple Watch, because of its current tethered setup and most especially because of its price tag. which begins at $349 (£225)

From the article "Sorry Apple, smartwatch buyers are still shopping on a budget."

Previously In The News

Most Broadband Homes Have Pay TV and OTT Subscriptions

More than half of all U.S. homes with broadband subscribe to both a pay TV service and at least one over-the-top video service, according to a new study by Parks Associates. In its OTT Video & TV E...

Most Broadband Homes Have Pay-TV and OTT Subscriptions

More than half of all U.S. homes with broadband subscribe to both a pay-TV service and at least one over-the-top video service, according to a new study by Parks Associates. In its OTT Video & TV E...

Standalone Pay TV Service ARPU Declined 10% From 2016-2018: Research Company

"Traditional pay TV providers (MVPDs) have faced continued subscriber losses due to increasing consumer choice from OTT services, so they are deploying skinny bundles and vMVPD services to create more...

Netflix Leads the Top-10 Subscription OTT Video Services

HBO Now leaped into the top-five for the first time, YouTube Red solidified itself into the top-10 for the first time, and both Showtime and Starz moved up or entered the list compared to 2016. "Wh...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive