Providing Market Intelligence for 40 Years

In The News

Soccer fans more willing to pay to stream than other sports

Parks Associates, a market research and consulting firm, released information that demonstrates sports fans’ willingness to pay more than $20 per month for all games.
 
Over 60% of soccer fans put themselves in the ‘high likelihood’ to pay more than $20 per month for all games. This is the highest of the 10 sports included. However, something interesting to note is that the other sports are specific leagues. For instance, Parks Associates used the NHL, NBA, NFL or MMA. Soccer is simply just soccer.
 
One way to explain Parks Associates’ data is to say soccer fans are simply used to paying more to stream, and they want it that way. Well, soccer fans do not want to pay more, they simply want to have access to more competitions. Consequently, they are more comfortable paying for it.
 
Looking holistically at OTT sports rights in the United States, Parks Associates expects it to boom. In other words, streaming will become more frequent and natural for many providers, regardless of sport. MLS and Apple are one indicator, as is Amazon’s purchase of the Thursday Night Football rights in the NFL.
 
From the article, "Soccer fans more willing to pay to stream than other sports," by Kyle Fansler.

Previously In The News

Where Will Streaming Subscription Budgets Come From?

The streaming video industry isn't quite the same as streaming music. But as more content becomes available on streaming platforms, the less content people will take from digital downloads. Here's...

The World Just Moved One Step Closer To Cord-Cutter Utopia

That leaves local broadcast TV. Access to NBC, ABC, and all the rest remains the biggest impediment to cutting the cord for good. Parks Associates recently found that 55 percent of cable subscribers s...

Netflix Is Killing It—Big Time—After Pouring Cash Into Original Shows

“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...

Roku Bolsters Its Strongest Business With a $150 Million Acquisition

The bears once believed Roku's hardware business would be crushed by rivals like Alphabet's Google Chromecast, Amazon's (NASDAQ:AMZN) Fire TV, and Apple TV. Yet Roku consistently remains the most popu...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive