Providing Market Intelligence for 40 Years

In The News

Snapchat worth $16bn after fresh funding of $538mn from investors pocket

This latest round of investing means that Snapchat has surpassed the $600 million mark. That being said though, industry insiders and analysts believe that the company has a lot further to go. Tejas Mehta of Parks Associates, one of those research firms, points out, “They’ve seen a phenomenal growth, but they need to take the next steps to compete with the other players.” This isn’t a scattered opinion, either. By and large, this is the consensus amongst most people who use the app.

From the article "Snapchat worth $16bn after fresh funding of $538mn from investors pocket" by Charles Miller.

Previously In The News

Deeper Dive—Nothing’s dying in pay TV, it’s just getting segmented and iterated

In fact, I heard all of those questions posed—some of them multiple times—at our first annual Pay TV Show in Denver a few weeks back. The answers were always nuanced, often vaguely unsatisfying … and...

Integration: The smart home hub killer (Reality Check)

I am glad to report that the smart home market is in rude health. One recent research report from Parks Associates found that 17 percent of US broadband households own an Internet-connected entertainm...

DirecTV Now to hike prices as content fees rise across industry

Brett Sappington, director of research at Parks Associates, said price increases are a leading reason why viewers cancel subscriptions. “Customers don’t like surprises that hurt their pocketbook,”...

Smart locks: One in four households intend to buy this year

A survey released Thursday by market research firm Parks Associates suggests that the popularity of connected locks will expand in the next few years from early adopters to households with moderate in...