Providing market intelligence for more than 35 years

In The News

SMB SPENDING ON PHYSICAL AND CYBERSECURITY ON THE RISE

More than half of SMBs are concerned about cybersecurity regarding employees’ home networks, while 21 percent report an increase in need for products and services to protect or monitor the physical safety of the business, according to the latest research from Parks Associates.

“One-third of SMBs have already increased spending on solutions such as voice and video conferencing services, internet access, IT devices, and support, and 37% are likely to purchase cybersecurity services over the next six months,” said Jennifer Kent, VP, Research, Parks Associates. “Managing and securing networks, and supporting the ever-growing portfolio of end-user devices are top priorities, and they are increasingly turning to ISPs for Wi-Fi management, network security, and other value-added services.”

From the article "SMB SPENDING ON PHYSICAL AND CYBERSECURITY ON THE RISE" by SSN Staff.

Previously In The News

Parks: 23% Of US Millennials Opt For OTT-Only

In the US, some 23% of millennial heads of household opt to live in OTT-only, broadband homes, according to Parks Associates. The research firm said the figure compares to a national average of jus...

Parks Associates: US OTT Adoption Up 12%

The adoption of over-the-top (OTT) video services among US broadband households has increased by 12% since the third quarter of 2014, according to Parks Associates. The research firm said that both...

AT&T kills Plenti loyalty program but touts ongoing Thanks campaign

Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...