In The News

Smartwatch Ownership: Millennials 44%, Non-Millennials 23%

August 20, 2016

Besides smartwatches, other IoT devices win the attention of millennials. In a survey of 1,300 U.S. adults conducted by Parks Associates for Coldwell Banker, 61% of millennials expressed an interest in smart homes.

Millennials have grown up digital and the Internet of Things is simply adding to their internetworking.

From the article "Smartwatch Ownership: Millennials 44%, Non-Millennials 23%" by Chuck Martin.

Previously In The News

Parks: Millennials Covet OTT Video — And Pay-TV

Parks said nearly 60% of OTT video services in North America are subscription-based. About 64% of U.S. broadband households subscribe to an OTT video service, up from 59% in 2015. Average monthly spen...

Only 15% of US Consumers Used A Telecare Service in Past 12 Months

As consumers integrate connected devices and services ever more deeply into their lifestyles, they bring the same expectation and desire to their health and wellbeing. New research from Parks Associat...

Poll shows freeloading young adults hurting media firms

Consulting firm Parks Associates estimates password sharing will rob streaming providers of more than half a billion dollars in revenue in 2019. From the article "Poll shows freeloading young adult...

The Internet Of How Many Things?

“Online giants have the scale and technology to take risks in new areas of innovation,” said Brett Sappington, senior research director, Parks Associates. “In some cases, these innovations are transfo...

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About Parks Associates

Smartwatch Ownership: Millennials 44%, Non-Millennials 23%

Previously In The News

Parks: Millennials Covet OTT Video — And Pay-TV

Only 15% of US Consumers Used A Telecare Service in Past 12 Months

Poll shows freeloading young adults hurting media firms

The Internet Of How Many Things?

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