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Smartwatch Ownership: Millennials 44%, Non-Millennials 23%

August 20, 2016

Besides smartwatches, other IoT devices win the attention of millennials. In a survey of 1,300 U.S. adults conducted by Parks Associates for Coldwell Banker, 61% of millennials expressed an interest in smart homes.

Millennials have grown up digital and the Internet of Things is simply adding to their internetworking.

From the article "Smartwatch Ownership: Millennials 44%, Non-Millennials 23%" by Chuck Martin.

Previously In The News

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The percentage of broadband-connected households using antenna-delivered broadcast TV has jumped from 9 percent to 15 percent over the past three years. And the percentage getting pay-TV service has d...

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Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...

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