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Smartphones driving consumer demand for connected cars to an all-time high

December 30, 2015

According to new Parks Associates research published ahead of the 2016 International Consumer Electronics Show (CES), 44% of car owners in US broadband households already have some a connected car feature on their current vehicle and 64% of drivers want connected car features as standard on their next new ride.

From the article "Smartphones driving consumer demand for connected cars to an all-time high" by thesundaily.com.

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“With an older base of viewers who tend to be more conservative, Sinclair and Nexstar are trying to protect their advertising base while Disney has a younger, more diverse audience across its offering...

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About Parks Associates

Smartphones driving consumer demand for connected cars to an all-time high

Previously In The News

Winning Back Connectivity Trust: What the Survey Reveals About Telecom Customer Retention

Hands-on with the Google Home Speaker: sound quality and use cases

Five Reasons I Haven’t Gone Back to Google Home Automations

Disney vs. Nexstar and Sinclair: What Do They Each Have to Lose in the Jimmy Kimmel Standoff?

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