In The News

Smartphones driving consumer demand for connected cars to an all-time high

December 30, 2015

According to new Parks Associates research published ahead of the 2016 International Consumer Electronics Show (CES), 44% of car owners in US broadband households already have some a connected car feature on their current vehicle and 64% of drivers want connected car features as standard on their next new ride.

From the article "Smartphones driving consumer demand for connected cars to an all-time high" by thesundaily.com.

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A new survey from Coldwell Banker Real Estate LLC and Parks Associates found that Americans are thinking differently about “move-in ready” homes; they now want it to be “smart ready” too. According...

Are There Lessons in Go90’s Failure for Jeffrey Katzenberg’s Billion-Dollar Streaming Startup?

There was a lot to like about the originals on Go90, and my sense from using the service was that the programming wasn’t the problem. Peter Berg’s docuseries QB1 about elite high school quarterbacks i...

Study: 82% of US Broadband Households Subscribe to at Least One OTT Service

The margins between households who subscribe to traditional TV and those opting to cut the cord continue to widen, according to new research from Parks Associates. The number of households adopting st...

Artificial Intelligence + Algorithms = Assumptions!

The public is awakening to this new threat of big data as “Big Brother” while acknowledging all its potential benefits. We do not need many of the idiocies promoted for profit in the Internet of Thing...

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About Parks Associates

Smartphones driving consumer demand for connected cars to an all-time high

Previously In The News

For Home Buyers, Move-In Ready Now Means More Technology

Are There Lessons in Go90’s Failure for Jeffrey Katzenberg’s Billion-Dollar Streaming Startup?

Study: 82% of US Broadband Households Subscribe to at Least One OTT Service

Artificial Intelligence + Algorithms = Assumptions!

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