Providing market intelligence for more than 35 years

In The News

Smartphone Owners Five Times More Likely to Use Patient Portals

Smartphone users are significantly more likely to be patient portal users than consumers that do not own internet-connected mobile devices, says a new report by Parks Associates. Twenty-seven percent of smartphone owners regularly engage with patient portals compared to just five percent of non-owners.

"Monthly usage of patient portals is increasing among US broadband households, but 50 percent of US broadband households do not regularly use these online health resources and 23 percent do not use health portals at all," said Harry Wang, Director of Health and Mobile Product Research at Parks Associates.

From the article "Smartphone Owners Five Times More Likely to Use Patient Portals" by Jennifer Bresnick.

Previously In The News

Extra Miles For Fitness Trackers

Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...

Tubi TV’s Thomas Ahn-Hicks On AVOD, The Competition, And The Future Of OTT

Tubi TV is having a pretty good 2017 so far: the latest Parks Associates study proclaimed the ad-supported service to be one of the fastest-growing apps in its space. So morale was high when I spoke t...

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...

16% of Spanish Pay-TV Households Subscribed for First Time in 2015

Connected Consumer in Europe reveals Spanish consumers are more likely than consumers in other Western European markets either to have never had pay TV or to have cancelled pay TV in favor of online v...