In The News

Smartphone-connected cars could be the next big thing in 2016

December 30, 2015

"Automakers are keying into this demand by embedding connectivity in new vehicle models. Many are also supporting Apple CarPlay and Android Auto -- they do not want these mobile-centric solutions to be differentiators for their competitors," said Jennifer Kent, Director, Research Quality & Product Development, Parks Associates.

From the article "Smartphone-connected cars could be the next big thing in 2016" by IBNlive.com.

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Study: Rural Viewers Love Their Local TV Channels More Than Ever

Those who use over-the-air antennas are a significant slice of the broadband universe. Parks Associates said that about one-quarter of U.S. broadband households used an antenna to watch local broadcas...

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Nearly 20% of US households have over 3 Apple devices

Apple devices are a mainstay of US households. The portfolio of devices are so frequent around the United States, that almost a fifth of the population is an Apple loyalist. Parks Associates, a mar...

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About Parks Associates

Smartphone-connected cars could be the next big thing in 2016

Previously In The News

Music Piracy Is Still a Problem — But It’s a Manageable One

Study: Rural Viewers Love Their Local TV Channels More Than Ever

It's not me, it's Netflix: With password sharing on the block, how to boot your friends

Nearly 20% of US households have over 3 Apple devices

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