Providing market intelligence for more than 35 years

In The News

Smarter Entrepreneurs Finding Smaller Sector Opportunities From Smart Homes

DT currently estimates that automation devices currently only form a small slice of the overall smart home market pie. According to MarketsandMarkets, the global home automation and control market was worth €5.18 billion in 2013 and is expected to reach €11.6 billion by 2020; and the market is projected to grow at an estimated compound annual growth rate (CAGR) of 11.36% between 2015 and 2020.

“Central to success in appealing to consumers will be ease of set-up and interconnection across devices, but also pervasive distribution,” the report adds. “Parks Associates claim that during the 2014–15 holiday season multiple retailers in the USA expanded their shelf space devoted to smart connected devices, with most notably BestBuy allotting over 75 square meters in some locations to its connected home initiative.”

From the article "Smarter Entrepreneurs Finding Smaller Sector Opportunities From Smart Homes" by Freddie Dawson.

Previously In The News

Viacom To Target Ads On Roku Streaming Boxes

“With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them,”said Kern Schireson, Viacom executive vice president of data strategy and...

BMW’s Vision For A World Of Connected Cars

“We’re moving past the early adopter phase of connected cars,” says Jennifer Kent, a director at Parks. “Most of the usage is still core to the driving experience: Mapping and navigation, maintenance...

Consumers to TV Providers: Careful with My Data

One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks...

68 Percent Smartphone Users Stream Music Daily: Study

A US-based market researcher in its study said that 68 percent of smartphone owners in the country listen to music via streaming outlets on a daily basis. Parks Associates has released new data that r...