Providing Market Intelligence for 40 Years

In The News

Smart TVs Join The In-Home Digital Voice Race

The home entertainment market is consolidating around the smart TV, with the TV now being the most commonly used platform for accessing video content, according to Parks Associates.

Consumers are being re-trained to use remote control devices with voice to interact with smart TVs.

For example, to search for a movie on Amazon Prime Video remote, a consumer holds the remote’s microphone button, names a TV show or movie title and rapid speech recognition instantly provides the result on screen.

From the article "Smart TVs Join The In-Home Digital Voice Race" by Chuck Martin.

Previously In The News

Internet connections to Smart TVs grow as streaming options increase

Smart TVs are becoming more of a norm now than ever before as a younger generation of Americans continues to rely more on streaming services than traditional television, according to research from Par...

Merging Strengths Helps Founders Create Success

COVID-19 restrictions have changed habits, commented Steve Nason, research director at Parks Associates in Marketplace. "Consumers are captive right now, they're in their homes," he said. That's not l...

Tomorrow’s Communities Are Smart And Urban, Where Everything Acts As A Concept

And, looking at more current, household level trends, market research firm Parks Associates forecasts that mobile-only households will decline as fixed broadband networks expand. Mobile-only probably...

Netflix Earnings Preview: Is Streaming Video Giant Still Snagging New Subscribers?

On top of that, the industry churn rate—a metric used to reflect cancelled subscriptions to streaming services overall—shot up 41% in Q1, the most recent statistic available, as consumers experimented...