In an August report, NPD Group estimates that roughly a third of smart TVs in the U.S. weren’t actually connected to the Internet. That’s down from about half two years earlier, but still not good. Researchers at Parks Associates found that even as more Americans are using smart TV functions, streaming device use has grown even faster.
“If you’re a streaming media box (maker), you’ve got much more ability to push new features out into the market at an affordable price,” said Barbara Kraus, director of research at Parks Associates. “They’re very stiff competition for smart TVs.”
From the article "Smart TVs aren’t very clever" by sfgate.com.
The Parks Associates 2024 Connected Home Research emphasizes the growing importance of smart detection features, such as distinguishing people, vehicles, or animals, to reduce false alerts and improve...
A related survey by Parks Associates, also cited by The Wall Street Journal, found that 58% of the 4,000 American respondents said the presence of the term “AI” made no difference in their buying deci...
Parks Associates estimates over 60% of U.S. broadband households now own at least one smart home device. From the article, "Why Smart Home Compatibility Still Sucks in 2025 — And How GearBrain Can...
According to Parks Associates, 52% of US consumers are “likely or very likely” to engage with commercial activities on CTV platforms — including ordering food from TV promos, clicking for product info...