Providing market intelligence for more than 35 years

In The News

Smart Thermostats on the Rise

By the end of this year, nearly half of all new thermostats sold will be internet-connected "smart" devices as more consumers take the first steps toward creating a digital smart home, Greentech Media reports.

Citing new market research from Parks Associates, the website said fully connected homes aren't in the cards for most consumers, but a growing number of them are buying and installing the devices. Buying habits also are shifting as more people buy the thermostats directly from retail stores or through HVAC specialists rather than from utilities.

Smart thermostats, like the Nest, allow homeowners to monitor and control temperatures with their smart phones of other Wi-Fi-connected devices. A variety of similar web-accessed tools are becoming available.

By 2017, Parks Associates predicts the total number of thermostats sold will top 10 million, with smart thermostats accounting for more than half of that, a chart accompanying the Greentech Media report indicates.

From the article "Smart Thermostats on the Rise" by Scott Gibson.

Previously In The News

Something Hilarious Happens When Potential Customers See That a Product Has AI Features

In another study highlighted by the WSJ, researchers at the firm Parks Associates surveyed around 4,000 US consumers' feelings towards AI marketing, with a slightly more blunt approach: "We straight u...

Top 10 Outdoor Security Cameras for Unmatched Peace of Mind

The Parks Associates 2024 Connected Home Research emphasizes the growing importance of smart detection features, such as distinguishing people, vehicles, or animals, to reduce false alerts and improve...

Can too much AI backfire? Study reveals why ‘AI-powered’ products are turning buyers away

A related survey by Parks Associates, also cited by The Wall Street Journal, found that 58% of the 4,000 American respondents said the presence of the term “AI” made no difference in their buying deci...

Why Smart Home Compatibility Still Sucks in 2025 — And How GearBrain Can Fix It

Parks Associates estimates over 60% of U.S. broadband households now own at least one smart home device. From the article, "Why Smart Home Compatibility Still Sucks in 2025 — And How GearBrain Can...