Providing Market Intelligence for 40 Years

In The News

Smart Tag Usage Grows Among U.S. Households

Parks Associates’ has released its latest research from its Tech Ecosystem Dashboard service, revealing the continued rise of smart tag use in United States households. According to the research, 12% of U.S. broadband-equipped households have reported owning a smart tag, up from 7% in 2022. Consumers turn to smart tags for safety and security, including real-time monitoring, theft prevention, and improving emergency response.

“These small, inexpensive devices help consumers find lost or frequently misplaced items such as keys, wallets, luggage, and remote controls, as well as loved ones, like children and vulnerable older adults. They deliver valuable peace of mind and convenience,” said Jennifer Kent, VP, Research, Parks Associates.

Among this growing category, Parks Associates says that Apple is the most popular brand, with 69% of recent smart tag buyers opting to purchase an AirTag.

Parks Associates will host the 29th annual CONNECTIONS: The Premier Connected Home Conference May 13-15 at Renaissance Dallas at Plano Legacy in Plano, Texas.

From the Twice article, "Smart Tag Usage Grows Among U.S. Households"

Previously In The News

Two out of five U.S. homes want to swap the remote for their voice

So notes a recent report from Parks Associates, which found that 43 percent of all broadband households in the U.S. that use — or plan to use — a smart TV or streaming media player want to be able to...

The New Face Of Digital Piracy: Part One

Consider: the Motion Picture Association of America estimated global losses to the movie industry at $18.2 billion — and that was in 2005. CreativeFuture, citing a 2013 study by NetNames, states that...

From Artificial Intelligence to Profitability: 5 New Rules for Streamers in 2023 | Charts

Parks Associates, which tracked over 350 standalone over-the-top (Ott) streaming services in United States alone in 2022, found that 87 of U.S. internet households subscribed to at least one in the th...

Smart home devices have a big data problem, and it's growing

That trend, to start making customers pay to access data, dovetails with research found by Parks Associates earlier this year, which noted that new smart home security customers spend about $55, on av...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive