Providing market intelligence for more than 35 years

In The News

Smart Speakers Are Driving Smart-Home Growth

Welcoming attendees to its 21st annual Connections: The Premier Connected Home Conference, which begins today in San Francisco, Parks is forecasting U.S. consumers will buy more than 2.3 billion connected devices between 2015 and 2020, and those consumers "are showing strong preferences for voice as the interface for their devices. Companies in the smart-home, entertainment and connected-car ecosystems are pursuing partnerships that can add voice control to a variety of solutions in the connected home. Voice control is the top trend for 2017 in the IoT and smart home and a main focus of discussion at Connections," said Elizabeth Parks, senior VP.

The new IoT forecasts were presented during the pre-show research workshops, with Parks analysts demonstrating that over 442 million connected consumer devices will be sold in the U.S. in 2020. These sales totals include connected entertainment, mobile, health and smart-home devices. Personal assistant devices, which include speakers with voice control such as Amazon Alexa and Google Home, are the fastest growing category, with a compound annual growth rate of 78.3 percent between 2015 and 2020.

From the article "Smart Speakers Are Driving Smart-Home Growth" by John Laposky.

Previously In The News

Hub Research Finds an OTT Tipping Point

Hub said this year marked the first time since it began tracking viewing patterns in 2014 that viewers are "more likely to say they watch a recently discovered favorite show from an online source than...

Why Steve Jobs' Grand Vision for a Breakthrough Apple Product Remains Unfulfilled

While the HomePod is new and the actual speaker appears to be of a much higher fidelity than its rivals, it's not a game-changer. "Apple is in a position that they haven't often been in over the pa...

Disney+ Still Lacks an Amazon Fire TV App a Week Away from Launch

But with Fire TV and Roku somewhat bilaterally controlling 70% of the U.S. OTT player market, according to a Parks Associates report released in July, omission on the latter would seem counterintuitiv...

Roku’s Share of Streaming Market Rising, Says Parks Report

As streaming becomes more popular as a way to consume TV programming, Roku is increasing the number of homes in which its devices are used, according to a new report from Parks Associates. In the f...