Providing market intelligence for more than 35 years

In The News

Smart Products Bring Business Opportunities to Insurers, Manufacturers

Smart products offer home insurance providers new ways to create operational efficiencies, introduce new services, and increase their value propositions for protecting the home, according to Parks Associates, the research firm.

From the article "Smart Products Bring Business Opportunities to Insurers, Manufacturers".

Previously In The News

The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".

Netflix Leads US OTT Market

“Several factors contribute to OTT video service churn by consumers,” advised Brett Sappington, Senior Director of Research, Parks Associates. “In some instances, consumers are experimenting with new...

Cirrent Will Connect Your Smart Home Devices To The Internet Right Out Of The Box

As smart home technology gets smarter, so should the way in which these innovative devices connect to the internet. Enter the San Mateo-based company Cirrent and its newly minted automatic connection...

“Snackable” Content Growing In Popularity

Snackable, mobile-friendly content is growing in popularity among media companies looking to increase engagement and revenue. Indeed, Ooyala recently took a look at the most popular digital videos of...