In The News

Smart-Lock Start-Up Otto Closes Shop

January 07, 2018

Door and Window Market Magazine

“One-half of consumers view smart door locks and smart video door bells as unaffordable,” said Parks Associates in 2017. “This is a significant challenge for the smart-home market. The average price of a smart door lock is $220, while traditional non-connected door locks can be purchased for $80-$100. Innovators and early adopters clearly recognize the value of smart-home products, but the early majority of U.S. consumers sees only marginal value, which is insufficient to justify the premium price for smart products.”

From the article "Smart-Lock Start-Up Otto Closes Shop" by Trey Barrineau.

Previously In The News

SVODs Are Hot, But Subscribers Are Still Fickle

A new study from Dallas-based research firm Parks Associates has found that 20% of US broadband households (approximately 90 million homes) cancelled at least one OTT or SVOD subscription in 2015....

Viacom To Target Ads On Roku Streaming Boxes

“With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them,”said Kern Schireson, Viacom’s executive vice president of data strategy an...

One in three smart home owners control them through a network, like Alexa

More people are buying smart home devices, and connecting them through platforms or systems like smart speakers and hubs. So says a new report from Parks Associates which found that 35 percent of smar...

Privacy Is IoT’s Highest Hurdle

Nearly 20% of U.S. broadband households own a smart home device, or a household object that connects to the Internet, and nearly 45% of U.S. broadband households plan to buy a smart home device in the...

‹
1
2
...
234
235
236
237
238
239
240
...
769
770
›