Providing market intelligence for more than 35 years

In The News

Smart Homes: The Power, the Pleasure and the Pain

Amazon's servers were down for a large part of the morning on the day the outage occurred, taking Alexa-powered devices out of commission. Incidents like this may occur more often as the popularity of smart home devices grows.

Overall, 75 percent of security device sales include at least one smart home device, according to Parks Associates.

Smart speaker shipments totaled 32 million units in 2017, 300 percent up year over year, Strategy Analytics found. Google and Amazon accounted for 90 percent of sales. Google's market share increased to about 35 percent in Q4, while Amazon's share fell to about 50 percent. Meanwhile, there were a host of new entrants to the market.

From the article "Smart Homes: The Power, the Pleasure and the Pain" by Richard Adhikari. 

Previously In The News

What Can Yahoo's Online Video Assets Do For Verizon?

Distributing its video out to its various websites could be a boon to Yahoo. Parks Associates' Brett Sappington predicted that traditional magazines may make a leap to presenting their content via onl...

Finding OTT's Tipping Point: Three Factors Could Push It Past Pay-TV Subscriber Totals

The evolution of content distribution and the consistent growth of over-the-top (OTT) streaming generates industry predictions of the inevitable decline and fall of pay TV. As video ecosystems collide...

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

Like all streaming services, Disney+ saw strong growth during the pandemic but competitor Netflix reported losing subscribers last quarter. But Disney+ is cheaper than Netflix – an increasingly import...