Providing Market Intelligence for 40 Years

In The News

Smart Homes: The Power, the Pleasure and the Pain

Amazon's servers were down for a large part of the morning on the day the outage occurred, taking Alexa-powered devices out of commission. Incidents like this may occur more often as the popularity of smart home devices grows.

Overall, 75 percent of security device sales include at least one smart home device, according to Parks Associates.

Smart speaker shipments totaled 32 million units in 2017, 300 percent up year over year, Strategy Analytics found. Google and Amazon accounted for 90 percent of sales. Google's market share increased to about 35 percent in Q4, while Amazon's share fell to about 50 percent. Meanwhile, there were a host of new entrants to the market.

From the article "Smart Homes: The Power, the Pleasure and the Pain" by Richard Adhikari. 

Previously In The News

Apple Music Announces First Original TV Series

A recent study from Parks Associates found that 31% of broadband-enabled households have more than one over-the-top (OTT) subscription and 63% have at least one, with Netflix and Amazon Video being th...

Walmart Posts Healthy Second-Quarter 2019 Financials

The nation’s largest retailer continues to lead in DVD and Blu-ray Disc sales, devoting significant retail space to the category, including point-of-purchase displays and ubiquitous dump bins. “We...

Study: 31% Of Broadband Households Have More Than One OTT Subscription

The study forecasts continued industry growth because of consumer willingness to subscribe to multiple OTT services. The report also pointed out that 2016 average OTT spending reached $7.95, an amount...

10 Things To Know About Online-To-Offline Marketing From 2017

A majority of consumers already perform ‘connected activities’ while driving, like making voice calls through a built-in interface, according to research from Parks Associates. From the article "10...