Providing Market Intelligence for 40 Years

In The News

Smart Homes: Indicators Of Escalating Consumer Interest In The Technology

Another report on the topic is just out this week from Parks Associates that predicts 50 percent of North American broadband households will be smart homes by 2020. According to the research firm, ownership of smart home products increased from 16 percent to 19 percent of U.S. broadband households in the last year, and 44 percent of households that do not have a smart home device plan to purchase one in 2016.

Parks says a big driver is the fact that home and consumer-based Internet of Things (IoT) opportunities are attracting companies like Amazon, Apple, Google and Facebook. They’re planning and rolling out products around everything from home entertainment and connected CE, smart home and security, apps and mobile devices and connected cars and healthcare.

From the article "Smart Homes: Indicators Of Escalating Consumer Interest In The Technology" by Laura Hamilton.
 

Previously In The News

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

The move is expected to recoup major money for the video streaming giant: a separate report from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay...

19% Of US Broadband Households Cancelled An OTT Video Service In 12 Months

Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...

A new frenemy: Apple is going Hollywood. But it’s been a bumpy ride.

Amazon and Roku both have greater distribution in the U.S. than Apple TV. According to a Parks Associates report from last May, Roku has a 37 percent market share in the U.S., followed by Amazon Fire...

Self-Driving Cars Could Be $20 Billion Boon to Hollywood

In January, Jennifer Kent, connected car analyst for Parks Associates, said we may also be nearing connectivity in cars that would support video streaming. She projected it would take three to five ye...