Providing market intelligence for more than 35 years

In The News

Smart-home tech might help older adults live independently longer

A recent survey by the research firm Parks Associates of adults age 40 and over found that 80 percent expected to still be living in their own homes when they were 80 years old.

That expectation, however, is contingent on maintaining the financial means and the physical abilities to continue to live independently. While smart-home technology can’t help boost financial security, it could help seniors with health and safety concerns.

While seniors want more than the socially stigmatizing “I’ve fallen and I can’t get up” alert pendants that have been around since the 1980s, some smart-home technologies currently available are still too complicated to set up and operate, said Brad Russell, Parks Associates senior research analyst.

From the article "Smart-home tech might help older adults live independently longer" by Benny Evangelista.

Previously In The News

Hulu Is Slowing, Hits 12 Million Subscribers Versus Netflix’s 81 Million

But growing membership is harder to keep up at the same clip for all streaming services, as more and more companies launch their own online platforms. As consumers shift more of their entertainment di...

What To Watch For At The Newfronts: Day Three

The Mindy Project” moved from Fox to Hulu last fall, and it’s become one of the site’s most popular shows, according to Hulu executives, though the site does not release actual viewing numbers. Rea...

Digital Publishers Lost $41.4 Bn Due To Ad Blocking: Study

“Many content creators rely on advertising revenue to monetise video, especially as newly launched digital services seek revenue. As digital video viewership increases on all screens, use of ad-blocki...

Self-Driving Cars Could Be $20 Billion Boon to Hollywood

In January, Jennifer Kent, connected car analyst for Parks Associates, said we may also be nearing connectivity in cars that would support video streaming. She projected it would take three to five ye...