Providing market intelligence for more than 35 years

In The News

Smart Home Service

Automated smart home systems are a growing trend among mainstream consumers; in fact, according to Parks Associates, 48 percent of U.S. broadband households intend to buy at least one smart home device this year, up 66 percent from 2017.

This reliance on technology is increasing the need for support for smart home and DIY security systems. As more consumers integrate intelligent devices into their homes, security dealers and integrators are faced with a new opportunity to act as the homeowners’ trusted experts – but that means that they need to start thinking about how to service and support these smart home devices.

From the article "Smart Home Service."

Previously In The News

Marketing could reveal AT&T’s future TV priorities, analyst says

Brett Sappington, senior director of research at Dallas-based Parks Associates, said that how AT&T markets and invests in DirecTV Now during the second half of 2017 could provide an indication as to h...

Dish’s third-quarter loss of 129,000 customers includes every single subscriber in Puerto Rico

According to market research firm Parks Associates, Sling ranked as the tenth most popular online-TV services, based on subscribers. Last year, Sling ranked sixth. But the drop isn’t because Sling is...

Holiday Stats: Millennials to Buy Smart Home Devices

Parks Associates' holiday shopping research shows that millennials will lead the smart home and CE purchasing the holiday season, with 46 percent reporting high intentions to buy at least one device a...

Report: Smart Devices Must Solve Everyday Problems, Security Weaknesses

In their Tuesday webinar on advancements in smart home technology, Sean Wargo, senior director of marketing intelligence at AVIXA and Brad Russell, research director, connected home, at Parks Associat...