Providing market intelligence for more than 35 years

In The News

Smart Home Products Moving To 50% Of Households By 2020

Some homes will be getting smart and others won’t.

The latest forecast of North American broadband households shows that half of them will be smart homes within four years.

Of course, this means that the other half will remain not so smart.

Most (84%) of U.S. households will have broadband this year, so this pretty well translates to most homes, according to the new data from Parks Associates.

From the article "Smart Home Products Moving To 50% Of Households By 2020" by Chuck Martin.

Previously In The News

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...

More than 50% US broadband households subscribe to both pay-TV, OTT video service

New consumer research from Parks Associates shows that 53 percent of US broadband households subscribe to both a pay-TV service and at least one OTT video service. According to the ‘OTT Video & TV...

Weekly Music Publishing Update 2.17.17: Chance The Rapper, Amazon, Anghami, Streaming Partnership & More

According to a report published by Parks Associates, there is a dark horse in the streaming market: Amazon Prime Music. The company's senior analyst says, "Nearly one-half of streaming music subscribe...

Two out of five U.S. homes want to swap the remote for their voice

So notes a recent report from Parks Associates, which found that 43 percent of all broadband households in the U.S. that use — or plan to use — a smart TV or streaming media player want to be able to...