Providing Market Intelligence for 40 Years

In The News

Smart home penetration up 5% in 2015

Research from Parks Associates has found that 18 percent of US households with broadband Internet connection now have a smart home device, up from 13 percent in the second quarter of 2014. The group's Canada research arm also found that about 34 percent of Canada homes with security systems installed have smart systems that can be controlled and monitored through mobile devices. About a fifth of Canada homes with broadband also have a security system installed, according to the report.

Lack of familiarity with smart home technology and trust in a given retailer or seller can affect adoption rates. "Consumer familiarity with smart home products and services is low," said Tom Kerber, director of research at the Home Controls and Energy Group at Parks Associates. Kerber added that suppliers must teach consumers capabilities and advantages of smart home solutions.

From the article "Smart home penetration up 5% in 2015" by globalsources.com.

Previously In The News

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...

Deeper Dive—Who would buy DirecTV?

Although DirecTV is losing subscribers at a rapid pace, it’s not exactly a lost cause. Brett Sappington, senior research director and principal analyst at Parks Associates, said the satellite operator...

Sharing your TV streaming passwords? Cable companies won’t stop you—yet

Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members. A survey earlier this year by Parks Associates found that 18...

Password sharing denies streaming services $9 billion in fees

According to analysis by research firm Parks Associates, password piracy and sharing cost streaming providers like Netflix, Hulu, and Disney Plus $9.1 billion in 2019 alone. Why aren’t these companies...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive