Providing Market Intelligence for 40 Years

In The News

Smart home penetration up 5% in 2015

Research from Parks Associates has found that 18 percent of US households with broadband Internet connection now have a smart home device, up from 13 percent in the second quarter of 2014. The group's Canada research arm also found that about 34 percent of Canada homes with security systems installed have smart systems that can be controlled and monitored through mobile devices. About a fifth of Canada homes with broadband also have a security system installed, according to the report.

Lack of familiarity with smart home technology and trust in a given retailer or seller can affect adoption rates. "Consumer familiarity with smart home products and services is low," said Tom Kerber, director of research at the Home Controls and Energy Group at Parks Associates. Kerber added that suppliers must teach consumers capabilities and advantages of smart home solutions.

From the article "Smart home penetration up 5% in 2015" by globalsources.com.

Previously In The News

No, Apple's licensing of iTunes & AirPlay 2 isn't a 'strategy reversal' in any way

That claim cited research by Parks Associates, which actually showed that Apple TV's share by installed base was not drying up and blowing away as Mims portrayed, but was actually better than Google's...

HBO Now Has 800,000 Paying Subscribers Since April Launch

“In the past year we keep seeing more and more services coming up, more niche services,” said Glenn Hower, an analyst with market research firm Parks Associates. There’s Netflix, which has been str...

What Can Yahoo's Online Video Assets Do For Verizon?

Distributing its video out to its various websites could be a boon to Yahoo. Parks Associates' Brett Sappington predicted that traditional magazines may make a leap to presenting their content via onl...

Comcast is totally okay with you not having an Xfinity set-top box

“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive