Providing Market Intelligence for 40 Years

In The News

Smart Home Owners Skew Younger, But Older Households Buy More Devices

Younger households adopt smart-home devices at a higher rate than older households, but older households with smart-home devices own more devices on average, Parks Associates found in a survey.

Smart-home adoption also increases with house size, Parks said.

Among U.S. broadband households with a head of household ages 25 to 34, the adoption rate of smart-home products is almost 30 percent, the highest of any age group. Among heads of household ages 35 to 44, adoption is only 21 percent, but those households own the highest number of smart-home products with an average of two, Parks said. Networked security cameras, smart thermostats and smart door locks lead the adoption rates.

From the article "Smart Home Owners Skew Younger, But Older Households Buy More Devices" by Joseph Palenchar.

Previously In The News

Microsoft Announces Deals With 74 Device Makers

According to a report published by Park Associates, Apple enjoyed the major chunk; however Samsung does not lag behind, with a 31 percent market share. “Apple remains the dominant smartphone manufa...

Smart Home Goal: No Doorbell Left Behind

In a second-quarter 2016 survey of on-line households, research company Parks Associates found that 50 percent of smart-doorbell owners use the devices to see who's at the door when they're not home,...

A ‘move-in-ready' house now means smart home devices are inside

For a home or apartments to be move-in-ready today, smart devices of all kinds need to be part of the space for 25 percent of U.S. broadband customers, according to new research from Parks Associates....

The New Face Of Digital Piracy: Part One

Consider: the Motion Picture Association of America estimated global losses to the movie industry at $18.2 billion — and that was in 2005. CreativeFuture, citing a 2013 study by NetNames, states that...