Providing market intelligence for more than 35 years

In The News

Smart Home Owners Skew Younger, But Older Households Buy More Devices

Younger households adopt smart-home devices at a higher rate than older households, but older households with smart-home devices own more devices on average, Parks Associates found in a survey.

Smart-home adoption also increases with house size, Parks said.

Among U.S. broadband households with a head of household ages 25 to 34, the adoption rate of smart-home products is almost 30 percent, the highest of any age group. Among heads of household ages 35 to 44, adoption is only 21 percent, but those households own the highest number of smart-home products with an average of two, Parks said. Networked security cameras, smart thermostats and smart door locks lead the adoption rates.

From the article "Smart Home Owners Skew Younger, But Older Households Buy More Devices" by Joseph Palenchar.

Previously In The News

Wait For New Episodes Online Might Get Longer

The changes are especially noticeable at Hulu, which is owned by parents of the very television networks - Fox, ABC and NBC - threatened by changes in the way we watch TV. Hulu has set itself apart by...

BMW’s Vision For A World Of Connected Cars

“We’re moving past the early adopter phase of connected cars,” says Jennifer Kent, a director at Parks. “Most of the usage is still core to the driving experience: Mapping and navigation, maintenance...

Consumers to TV Providers: Careful with My Data

One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks...

Three Ways To Accelerate Smart Home IoT Adoption

Mass-market adoption requires value propositions that the majority of consumers care about — saving money, being more energy efficient, staying comfortable and adding convenience to their lives. There...