Register

I agree with the Privacy Policy

In The News

Smart Home Owners Grow Increasingly Concerned About Cybersecurity

October 26, 2023

home automation

According to Parks Associates, 54% of U.S. internet households report experiencing a data privacy or security issue over the last 12 months, an increase of 50% since 2018.

The consumer technology research firm’s “Privacy and Data Protection for Connected Devices” report finds that an increasing number of consumers are becoming wary of connected devices, as 62% of smart home device owners express apprehension about unauthorized access and control of their devices.

Jennifer Kent, vice president of research at Parks Associates, says the smart home industry and service providers must prioritize these concerns and introduce more security controls into their products.

“After interoperability, the top reasons consumers gravitate to certain providers of smart home products are user experience and trust – trust that the company will properly handle personal data, and trust that the company will be present for the long haul,” Kent says.

From the article, "Smart Home Owners Grow Increasingly Concerned About Cybersecurity" by Zachary Comeau

Previously In The News

With 1 Gbps speeds, Verizon’s 5G fixed wireless service will leapfrog the competition

And speeds appear to matter. Parks Associates reported way back in 2015 that fully one quarter of Americans who switched to a new ISP "did so in order to obtain a faster service at a comparable price....

AT&T kills Plenti loyalty program but touts ongoing Thanks campaign

Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...

Cord-Cutting On The Rise In The US

“Pay TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates. “Several factor...

AT&T gooses $45 prepaid plan with cheaper iPhones

And, as a recent report from Parks Associates noted, consumers are increasingly drawn to the simplified pricing offers in prepaid. The firm said that “currently postpaid carriers are starting to explo...

‹
1
2
...
373
374
375
376
377
378
379
...
730
731
›