Providing market intelligence for more than 35 years

In The News

Smart Home of the Future Is Here; Why Aren't People Buying In?

What will convince consumers that a connected home is worth the cost and effort? Device makers hope to sell the idea that a connected home is not just safer, but also saves money and is ultra-convenient.

Smart home devices must automate daily mundane tasks so the homeowner doesn't have to worry about them, said Stuart Sikes, president of the research firm Parks Associates.

"We're moving to a place where we have proactive home managers, devices that turn off the water and notify you after the fact that you've had a leak, the water's been shut off, can I do anything else for you?" said Stuart Sikes, president of the research firm Parks Associates. "That is a true smart home."

Take Google's Nest Learning Thermostat, for example, which costs $249. Manufacturers claim the gadget saves an average of $131 to $145 a year in heating and cooling bills. But a smart system could add to those savings by telling the blinds on the home's western windows to automatically close at 5 p.m. to block the sun.

From the article "Smart Home of the Future Is Here; Why Aren't People Buying In?" by Benny Evangelista.

Previously In The News

The Smart Money: Partnership Possibilities in the Connected Home

Parks Associates will be presenting this data and more at CONNECTIONS: The Premier Connected Home Conference, May 13-15 at the Renaissance Dallas at Plano Legacy (www.connectionsus.com). The event wil...

Smarter Energy at Home: How Consumers Are Taking Control with Smart Home Tech

GearBrain has long covered the smart home space and frequently sources Parks Associates' research for our reporting, including this article. Parks’ recent findings and the expert insights shared at CE...

More than 278 million viewers will watch subscription ad-supported streaming services by 2029 – Parks Associates

Parks Associates' new white paper, Interactive & Shoppable TV: Next Wave of CTV Revenues, released in partnership with Adeia, focuses on the service provider opportunity to advance the consumer experi...

Streaming paradox: More options, less clarity in business models

Recent data from Parks Associates noted the extent of this shift: 59% of subscriptions across the eight leading streaming video-on-demand services in the third quarter of 2024 were basic-tier subscrip...