Providing market intelligence for more than 35 years

In The News

Smart Home Gadgets Need To Live Together

Home devices will incorporate new Google virtual assistant software introduced by chief executive Sundar Pichai.

"Our ability to do conversational understanding is far ahead of what other virtual assistants can do," Pichai told a packed audience.

"We are an order of magnitude ahead of everyone else."

Home devices combine machine learning, online search, voice recognition and more to allow people to get answers to questions, manage tasks or control devices by speaking naturally, demonstrations showed.

From the article "Smart Home Gadgets Need To Live Together" by Glenn Chapman.

Previously In The News

Exploring the Rise of Smart Appliances in American Homes

According to recent findings from Parks Associates, the trend of smart appliance adoption is witnessing remarkable growth, with 23% of U.S. internet households currently owning at least one smart...

Why Smart Infrastructure Is Revolutionizing Home Sales

In 2025, approximately 45% of U.S. households with internet access own at least one smart home device, with nearly 18% having six or more devices (Parks Associates, 2025). From the article, "Why Sm...

Parks: Most streamers use ad-supported products

The majority of streamers in the United States are watching at least some of their shows, movies and other videos through advertising-based products, according to a new research paper released by Park...

How Hollywood’s moving from classics to a tech-driven world

Streaming has untethered viewers from TV schedules, with 271 online video services in the U.S. catering to every niche, from horror buffs to horse enthusiasts, per Parks Associates. From the articl...